Brand Secrets: Your Brilliant Brand Program

Q&A Teleseminar #1

admin — Sun, 07 Jun 2009 20:45:46 +0000

EVENT: Your Brilliant Brand Q&A Call
DATE & TIME: Wednesday, June 24th at 6:00pm Pacific
FORMAT: Simulcast! (Attend via Phone or Webcast — it’s your choice)

TO ATTEND THIS EVENT, CLICK THIS LINK NOW…
http://instantTeleseminar.com/?eventid=7786830

Phone number to call:

Question Submission:

Download The Action Guide

admin — Fri, 01 May 2009 20:50:28 +0000

Before starting the program, please download the Action Guide for Your Brilliant Brand. You’ll want to follow along and take ACTION immediately

Start Here (5:23)

admin — Thu, 16 Apr 2009 02:57:29 +0000

Your Brilliant Brand will show you how to build a brand that captures the hearts and minds of your next great customers. Watch the intro video, and let’s get started!

IMPORTANT: DOWNLOAD THE ACTION GUIDE BEFORE YOU START. Click here

1: What Is A Brand Anyway? (11:09)

admin — Tue, 14 Apr 2009 21:57:00 +0000

This short video will give you an understanding of branding that is usually reserved for the major retail corporations. All the principles they use to sell billions of dollars of stuff apply to your business, no matter how big or small and no matter what industry you are in. After studying this module, you can be sure of knowing more about branding than 99% of your competition.

2: The Brand Triangle (13:51)

admin — Mon, 13 Apr 2009 03:04:19 +0000

There’s a step-by-step method to constructing a winning brand. This method has been developed, tested and proven with countless client companies from multi-national corporations to one-person start-ups. The method is based on your mastery of a simple triangle. Learn the Brand Triangle and you’ll be on your way to building a brand that is compelling, focused, and durable.

3: Your Singular Idea (7:17)

admin — Sat, 11 Apr 2009 22:22:19 +0000

Think of Volvo — you know exactly what that name stands for. Every great brand is the exclusive owner of a single powerful concept, an idea that’s of lively interest to the brand audience. Once you know your Singular Idea you’ll be on track to developing an unstoppable brand presence. The Singular Idea is what gives focus and energy to every manifestation of your brand, from a web page to a product package to your choice of office furniture. This module will show you exactly how to discover your Singular Idea.

4: The Flesh Of The Peach (6:17)

admin — Fri, 10 Apr 2009 13:56:22 +0000

Brands are like people. We get attached to them as we get to know and trust them. Your brand should have a distinct and appealing personality — with values, beliefs and attitudes that are meaningful to your audience and true to what you are about. This module will show you the simple ways you can give your brand a magnetic character.

5: The Brand At Work (11:56)

admin — Thu, 09 Apr 2009 14:56:49 +0000

In all areas of business, strategy is the secret to success. Great brands are planned to be great, and that’s what you’ve been learning to in each of the previous modules. Now it’s time to bring your brand into the world — apply the strategy and make your brand shine with effective visual design and ruthlessly disciplined application. This module will show you how.

6: The Brand Online (14:32)

admin — Wed, 08 Apr 2009 15:00:00 +0000

The online world is all about speed — and distraction. People have so much to look at and so little time, you must know how to cut through the noise. Online branding is a skill in itself. Specifically, you’ll learn in this module how to make the maximum impact on your target audience through your web site, your blog and your social networking activities. Once you apply these simple principles, you’ll begin to realize the bottom-line benefits of owning a truly brilliant brand!

Bonus #1: You Name It!

admin — Sat, 04 Apr 2009 15:03:45 +0000

DOWNLOAD HERE

The name is the single most important expression of the brand. So creating the name should be governed by everything we have learned about the brand profile of “intangibles.”

Although the name is so essential, there are many possible solutions that can work. This is because the name acquires a life of its own once it is in use. The most important quality of the name is that it can easily be imprinted with the brand personality over time.

Naming is one of the most emotionally charged aspects of the marketing game and is fraught with false mystique and needless anxieties.

Compare the names “Whataburger” and “McDonalds,” both fast food restaurant brands. Which name has more meaning? Which name took more trouble (and fees) to come up with? And which has the stronger brand?

If you look at some of the world’s strongest brand names such as Ford, Forbes, Marriott, or Dell, you realize these names mean absolutely nothing in themselves. Yet they work. And actually, they work the same way as “meaningful” names like — to take a small example — Microsoft.

After a time, the name becomes saturated with the brand and all it entails. The brand literally overpowers any meaning originally invested in the name. Who but a few historians hear the name “Gap” and associate it with a perceived gap in the apparel market? And who, on seeing the name “Microsoft,” mentally glues together microprocessors and software?

Does that mean the choice of name doesn’t matter? No – but it matters in a way most people do not realize. The name is like melted wax, waiting to be imprinted with the personality and feeling of the brand. What makes a great name is one that takes the imprint easily and holds it permanently. When we choose a name, we choose the best wax for the job.

The name is not a brochure or nanosecond TV commercial. It is a vehicle for carrying your brand into the minds of our audience. What matters more than the meaning of the name is its tone, feel, sound and look. A good name carries a kind of electrostatic charge. It pulls into itself all the most positive qualities associated with the brand. Not by spelling them out, but by simply feeling right.